How to make your Twitter business account more visible?

Managing social networks is not an easy task. Each of them has a specific audience and the language used is different. However, despite the fact that it is increasingly difficult to reach more people with organic content alone, networks continue to be a fundamental part of any marketing strategy since they allow brands to strengthen their relationship with users, give them greater visibility on the network, and can position them as benchmarks in their sector.


In other posts, we have talked about the operation of Instagram, Facebook, LinkedIn, and Pinterest and today it is the turn of Twitter for companies. Do you want to know how to correctly manage your business profile? Know the best tips to reach more people and be more visible? Then don't miss this article.

What are the advantages of using Twitter for business?

Before analyzing the tips to use Twitter for companies as a true expert and increase the visibility of your business on the network, it is important to know what this platform can do for you, since, as we mentioned above, its uses are different compared to Twitter. others.

Twitter allows you to offer personalized customer service

One of the great advantages of Twitter is that it helps you improve communication with your users. In fact, there are many companies that use it as an additional channel for customer service and quickly resolve any questions or problems that customers have.


On the other hand, it also allows you to know what they say about your company and better understands your audience. With all the information you collect, you can improve your strategy and even optimize the products and services you offer to adapt them to the needs of your customers.

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It has a diverse and varied public

Unlike other platforms such as LinkedIn, there are all kinds of people on Twitter, making it very easy to find your niche on the social network regardless of your sector.


With Twitter for companies, you can generate more traffic to your website

In addition, you also have the opportunity to use the social network to publicize your new products, blog articles, and news... and add a link to your website to increase your organic traffic.

You can improve your position at Google

Did you know that Twitter positions very well in Google? Without a doubt, another great benefit is to make your brand more visible on the Internet.


Tips for using Twitter for business and getting more visibility for your business

Now that you know everything that Twitter can do for your business, it's time to delve into those tasks that will help you improve your presence on the platform, get more followers and remain a benchmark in your sector.

The biography is better with hashtags

As you know, Twitter allows you to search by hashtags and by words, so a good idea to be more visible is to optimize your business biography by adding the keywords and hashtags that best define your brand.

Include a good profile photo and a cover image

Yes. We know that this advice is very obvious, but you would be surprised to know how many companies leave this section aside.


Would you trust a business that has the classic egg that comes by default on Twitter as its profile picture? Surely not, right? Without a doubt, it is a practice that implies that the brand does not care about its social networks and also gives rise to mistrust. That is why it is important that you upload both an attractive image for your profile and a photo for the cover.


On the other hand, remember to adjust to the recommended sizes for this platform, since they are not the same as in other social networks and, something fundamental, is that they are of good quality.

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Use hashtags in your updates

In addition, you should also accompany your posts with hashtags. Of course, do not fill your tweets with too many, use the ones that best fit you, but without going overboard. An idea may be, for example, to add two that are more popular, another two specific to your sector, and one of your own, designed to better work with the brand.

Post valuable content

We have already said it on more than one occasion and Twitter does not escape this maxim: content is king . If you want to attract new followers and retain your audience, you must offer them interesting content.


At this point, you have many options, from publishing news in your sector to publicizing new products, organizing sweepstakes, or sharing information from external sources.

Answer the responses of your followers

Of course, don't forget to retweet those messages that add value to the company, such as a good review of one of your products or services. It is also important that you answer the questions raised by users on the network, in this way you will improve their relationship with them and they will see you as a reliable brand that cares about its customers.

Monitor your activity on Twitter

Twitter has an analytics section that will help you to know in depth the impacts of your publications as well as the engagement or the comments and likes of the tweets that you share.


If you want to achieve continuous improvement and position yourself as a benchmark in this social network, you must study the metrics it provides and find ways to optimize your strategy.


What do you think of our tips for using Twitter for business? Are you ready to create your profile or give it a boost? We are sure that with this guide you will be able to start improving your account and, if you need extra help, do not hesitate to contact us.

The importance of money and its psychic relationship with psychoanalytic treatment

Powerful sexual factors are involved in valuing money. The current man reveals himself in matters of money, and sexual matters. Proceeding with the same duplicity, the same false modesty, and the same hypocrisy.


The person of psychoanalyst must behave with respect to these issues in a sincere and natural way so that the patient can learn about another possible relationship both with money and with his sexuality.


Setting fees at the beginning of treatment is a therapeutic issue. Show the patient that the analytic pact is what will enable him to speak “freely”.


Regarding the lowering of fees, Freud tells us that it does not contribute in any way to making it more estimable to patients.

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The psychoanalyst must be sincere and demanding in these questions because he has effective means of healing.


In some cases, such as neurotics, free treatment greatly intensifies some resistance.


In Character and Anal Eroticism Freud points out that in all those cases in which archaic forms of thought dominate or endure, in ancient civilizations, myths, fables, superstition, unconscious thought, dreams, and neurosis, money appears closely related to filth.


Poop and money are substituted in the psychic development of the individual as equivalents, attributing to money the infantile values ​​​​of poo.


The expense that an individual makes in his analysis means nothing in front of his own health. As we already know: The most expensive thing in this life is illness and foolishness.


That an individual has in his unconscious the values ​​​​of his own excrement and those of money can lead him to earn little money or to waste the money he earns, spending it quickly to get rid of such crap.


He keeps it for himself or gives it away (as a gift), and lets it circulate (as money), the first moment of development where narcissistic love has to give way to love for an object. He will behave in a stubborn or defiant way when for him, he gets love for others through money. A childish attitude whose predominance is autoerotism.

Hypnosis: when it's real and when it's a scam

Neither magic nor sorcery. Professionals claim this practice as an aid in treatments against pain or anxiety.


Making someone lose control of himself by the power of a hypnotist's words and wake up hearing "one, two, three", and then forget everything, is an image product of fiction. Hypnosis as something supernatural does not exist and this show is very far from the method applied by psychology and medicine. This is defended by the Association for the Advancement of Experimental and Applied Hypnosis ( AAHEA ), a group that warns of the damages that the farce exhibited on television, in theaters, or in pubs has. The latest alarm has been triggered by programs 1,2,3, and Hypnotize me on Antena 3, which has led professionals in this discipline to send a letter of protest to the network. Antonio Capafons, president of the group and professor of the Department of Personality, Evaluation and Psychological Treatments of the Faculty of Psychology of the University of Valencia, provides the keys to understanding what this technique is (and what it is not) and what it is used for.


Since it emerged in the 19th century, it has been continuously shown on the stages of circuses, fairs, and freak shows, attracting the masses with its most spectacular face: a person in a trance experiences reactions as if they really happened to him and then he does not remember anything, or you forget that someone instructed you to act one way or another.

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“Forgetting that someone has given us information but remembering what we have been told is called source amnesia or cryptomnesia. In reality, total memory loss happens to very few people. Hypnosis works in a similar way to placebo, but society associates it with very fascinating beliefs such as the power to control the mind that takes place in fantastic works such as Dracula or in some crime novels. All of that is fake, just tricks to create an illusion. Normally, in the functions there are hooks between the public in collusion with the hypnotist, "says Capafons.


Everything that can be achieved with hypnosis can be achieved without it, warns this expert. “It is a specialty with a historical background that has given modern psychotherapies an interdisciplinary language among health professionals, creating greater understanding to treat problems such as pain or psychological disorders such as anxiety. The aforementioned theaters distort the reality of the advances in the field of neuroscience, psychology and medicine, and of the commitment of societies and professional associations to put it at the service of people, not of audiences or current accounts”.

Anything that can be achieved with hypnosis can be achieved without it.

In the Anglo-Saxon world, this activity has been applied in the clinical field to treat pain for more than a century, although in Spain it is still ignored as a health intervention tool: "It seeks to cause changes that benefit the person, who perceives them as if he did not make efforts to achieve them, although he really does make them without realizing it. Many practitioners avoid calling the procedures they use hypnosis, selling them as sophrology [another set of suggestion devices], visualization, or guided practice They should be labeled correctly to prevent the term from remaining in the hands of people whose intentions are not to achieve the benefit of the user”, observes Capafons.

believe or not believe

This method is not just about asking questions. It is a set of very varied procedures, such as those used for relaxation, but without delving into any state of it. In fact, there is waking hypnosis, where sleep and calm are not encouraged, but "activity and mental expansion. The individual can speak fluently, walk and perform daily tasks while experiencing hypnotic suggestions" explains Capafons. The basis of the process outline consists, according to the president of AAEHA, in "first evaluating the beliefs held by the person who is going to be treated."


It is as dangerous to believe the impostor as the ignorance of the therapeutic possibilities that its clinical version has, indicates this specialist: “One of the risks is the creation of false memories, making the person think that they can access past lives. There are those who believe that he has recovered memories of when he was in the womb, that he remembers being abducted by aliens, or dark moments of his childhood that he had blocked. There are associations affected in the United Kingdom, the United States, and Australia by this problem. We are talking about something very serious since in certain people it is not difficult to generate them". Many demand hypnosis "because they have seen it on television, and they think it is very fast, magical, and effortless. Instead, others avoid it because they don't believe it can be a health tool," he adds.


Suggestions can reduce pain, quench hunger, or make time go by faster for patients undergoing medical or psychological treatment

"Before starting therapy, it is necessary for the patient to understand that he himself will be in control of what happens without losing consciousness (if he does, it is because he will fall asleep, although it happens to very few people)." This formula aims to get to know oneself better, motivate oneself, and have more energy in order to get involved in the treatment they are immersed in. The user is taught a series of exercises that will allow them to get out of it when they need it. It is better that the person self-hypnotizes himself and this task is reinforced with hetero hypnosis, that is, supported by the therapist”, advises the professor.


“There are international attempts, for profit, to create a profession called hypnotherapist, starting from insufficient scientifically based training, or even absent, in psychopathology that claims to heal almost everything. Whoever says that this is the way to cure everything from cancer to fibromyalgia, depression, smoking or anxiety is lying to us, like the shamans of the 19th century”. Due to its possible adverse effects, Israel is the only country that prohibits hypnosis as a show in its legislation.

Relief, motivation, and health savings

This resource can contribute to a whole range of benefits to relieve the usual discomforts derived from various diseases: reduce pain, appease hunger, tolerate unpleasant substances, make time pass more quickly; give calm, firmness, security, indifference, or favor important emotional or physical alterations, such as, for example, that those people who experience a lot of cold due to peripheral circulation problems, feel more heat.


Neither complementary nor substitute. Efficacy in the clinical setting lies in acting as an adjuvant (auxiliary) in the field of pain, cancer, irritable bowel syndrome, surgery, or gambling addiction. “The more fallible it is when used as the only intervention. Only for some cases of pain and in some people, a single session can work very well as a placebo, but it is not normal or advisable. It must be part of a treatment to increase its effectiveness and efficiency”.


Around 70-80% of people who combine medical-psychological intervention with a hypnosis show a positive response, says the specialist. “And it is more efficient in two ways: it saves effort and suffering for the patient, allowing a higher quality of the intervention; and it saves a lot of money to the public administration, depending on what hospital interventions. In countries such as the United States, Australia, and Israel, it is used regularly in the health field”, concludes Capafons.

HOW TO CLEAN THE LAND TO REPLACE ANY TYPE OF CROP?

One of the great concerns that many producers generally have is what should be taken into account to prepare the ground for a new crop or what kind of methods should be used to sow a new product. And worry is not gratuitous because the omission of a process can ruin your terrain.

But, above all, Castilla considers it important to make a physical, chemical, and biological diagnosis of the soil "so that an analysis of the horizons, depth, and texture can be made in order to diagnose the state of the soil."

In the opinion of Professor Víctor Montaña, professor of the Agronomic Engineering program at the University of La Salle, it is important not to think about a “land and lot clearing” since it “is not contaminated. In agricultural societies we do not make such an aggressive intervention ”.

After making this point clear, the expert consulted by Agronegocios recalls that fundamentally due to marketing, environment, and culture, producers repeat the same crop year after year. "For example, in cold weather, hot potatoes, rice, and that repetition each cycle cause the soil to lose nutrients, but it is not that it becomes contaminated or should be cleaned."

Therefore, the main recommendation is to apply the rotation depending on the type of crop and the times established for harvesting. "In this way, I am providing conditions for the soil to regenerate."

Both experts agree on the importance of consulting professionals who can provide solutions tailored to the needs of each producer.

Finally, when moving from one type of crop to another, after the second has been implemented and its production phase started, help with fertilizers is also recommended but with more force than if the land were in crop number one, as it requires momentum to resume proper operation.

Taking soil samples

According to the agronomic engineer Armando Castilla, it is important that when making decisions a series of soil samples are made to send them to the laboratory. This is to observe which functional group the soil belongs to and design a strategy before sowing and improving the organic matter content. Porosity should also be checked to determine the belt system.

Determine crop rotations

There are occasions when a marketing strategy determines that a rotation is commercially viable in a crop (since they do not always have an economic way out) and to find out if the crop adapts to the conditions of a given semester, the producer must estimate how he rotates it: for example, if he applies a break between crops, sows a legume or grass.

Technical consultancies for the land

Víctor Montaña, professor of the agronomic engineering program of the U. de La Salle, considers that in the application of the actions it is important to go to an expert because “a professional gives us an indication with the greatest certainty, in addition, who is trained in the area. It is important to remember that each region has its own conditions that the analyst must understand in order to provide adequate solutions