B2B LEAD GENERATION FOR COMPANIES

Marketing companies B2B (Business to Business) aims for companies that hire them to get new customers to whom they can offer their products or services. For this reason, lead generation b2b b2b is one of the most critical challenges they face to achieve your goal.

It is not about making phone calls, it is in itself a whole process of debugging contacts and databases to make effective phone calls with the people who decide in the purchase process and may be interested in the product or service that our offers the customer.

WHAT IS DEFINED AS A "LEAD"?

In B2B marketing, "lead" is defined as that record of a person who shows interest in buying a product or acquiring a service.

Although there are several types of MCA leads, the most relevant for B2B lead generation companies are those that show a high interest in a product or service. We call this type "Hot Leads" or "Qualified Leads" and with them the chances of making an effective transaction are higher.

The most effective way begins with the review of a database, continuously refining it until reaching those relevant contacts, decisive in the purchase process and who may be interested in a product or service, or who may be at the ideal time of change of supplier, or search for new products.

Through the telephone process, the lead generation companies are filtering each of the possible leads until they achieve a substantial increase in sales for the companies that have hired B2B marketing services.

WHAT ARE THE CHANNELS FOR B2B LEAD GENERATION?

The main channels for lead generation are established in two: offline and online: For the capture of B2B offline leads, we can highlight the B2B telephone marketing, which makes the operator show his ability to reach the right person and communicate in a way effective the products and services of the company that has hired us.

In addition, as other ways or ways to capture offline MCA leads, there is the generation of advertisements for attending events, fairs, and conferences, street marketing campaigns (promotion of products and services in public spaces), advertisements on specific channels, advertising or business mail.

Currently and with the rise of technologies, B2B companies, lead generation companies for companies, use different options. The online vias are usually more massive and little addressed such as ads, search engine marketing, SEO, video advertising, actions in social media. Among all of them, email marketing is possibly the most effective, but also the most used and that can lead to unwanted effects on customer relationships.