The best online shopping sites in 2020

To define which are the 'best' e-commerce sites in Italy in 2019 numerous factors come into play, and the classification can be very different depending on the angle from which we do it.
Recommended reading: The 20 best online electronics stores

Let's proceed with a useful simplification.

By taking Amazon as the central hub of e-commerce, and by referring to its leadership as a benchmark, we have identified 10 possible alternatives that are able to compete from various points of view.

In general, in fact, there are also some contraindications to using Amazon.
For example, the fact that some brands do not sell their original products on this platform, forcing whoever wants them or to buy them used or to buy them new on external sites.

Or the fact that in some countries Amazon is not a partner of cashback services, thus not giving the possibility of obtaining re-credits on what you buy.
Starting from spring 2019, Italy began to have partnerships to obtain cashback on Amazon: the first sites to offer this possibility were Beruby (which returns up to 8% of cash back for purchases on Amazon) and Bests Hopping (which reaches 7%).

UPDATE MARCH 2020:

From 1 March 2020 Amazon has again decided to terminate the partnership with all major cashback sites in Europe. This occurred after the company's European Conference and relates to Amazon's marketing choices specific to each different market in which it operates. It is possible that cashback may come back in the future, or come and go periodically.

Sites similar to Amazon: the updated list 2020

Here is a list of e-commerce sites that can be considered most viable - at least sectoral - alternatives to Amazon, with characteristics and peculiarities that in some cases are even preferable to the original.

1. For used products: eBay

eBay is a historic giant of online sales and auctions that has been operating in Italy since 2001. It is considered, together with Amazon, to be the largest internet marketplace (at least for Europe and America).

You can access the platform through the 'Buy' function to buy products for sale or auction, or 'Sell' to create and manage your own seller space.

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2. For electronics: NewEgg

NewEgg is an online sales portal for technological and electronic products. It is a site similar to Amazon in terms of the offer of computers and accessories, office solutions, home devices, and electronic components.

Best NewEgg cashback: up to 2.4% on Dubai

3. For music: eMusic

eMusic is a web music store founded in the United States in 1998. It has over 300,000 members and is an excellent alternative to Amazon's music offering ( Amazon Music Unlimited ) for listening to and downloading music in digital format.

4. For craft products: Etsy

Etsy is a large online marketplace, founded in the United States in 2005, where you can both sell your goods and buy from sellers on the site. He specializes in craft and vintage products.
In its niche, it can be considered a market leader at least on the same level as Amazon and eBay. Arrived on the homepage you can choose whether to use the platform as normal users or whether to register a seller account instead.

5. For general shopping: AliExpress

AliExpress, the platform owned by the giant Alibaba, is e-commerce formed by the union of small Chinese companies that offer their products and services to an international audience.
The catalog is vast and generalist and ranges from clothing, telephony, computers, jewelry, household items, beauty products, to car accessories.

6. For high-tech products: ePrice

Born in 2000, ePrice specializes in IT products, films, DVDs, and household products. With a catalog of over 400,000 items, the website boasts over 12 million visits each year.

7. For clothing: Privalia

Born as a private club for online shopping, Privalia is proposed as one of the best online shopping sites for clothing. Over six million members worldwide can benefit from numerous sales campaigns, with savings of up to 70% on designer clothing.

8. For travel: eDreams

Many millions of travelers from all over the world choose eDreams, one of the best online shopping sites specializing solely in travel and holidays.
This digital travel agency offers hundreds of low-cost solutions every day: from hotel reservations to simply scheduled flights, from vacation packages to car rental assistance.

9. For deals and discounts: Groupon

Groupon is a leader in discounts and in the buying group sector. Groupon users can access daily offers of coupons and discount coupons to be used at a very wide range of commercial activities or services. Well known and used in Italy for several years, Groupon is the ideal solution for those looking for very convenient offers on products and services of various kinds, especially in the local area.

10. For books: IBS.it

Born in 1998, the Italian portal IBS is proposed as one of the best sites for online shopping specializing in books, music, films, and video games. Reliability and efficiency are the strength of this online store, which boasts tens of thousands of customers every year.

Conclusions

In this article, we have seen how the growing trend of online shopping in Italy and in the world has increasingly significant figures and increasingly clear trajectories.

Finding your reference online shopping sites becomes more important every day: in fact, there is not only Amazon but on the contrary, there are very interesting alternatives and in some cases even preferable. Having a complete overview of the world of online shopping will, therefore, help you make convenient choices on the most reliable e-commerce.
What are your favorite sites? What would you recommend besides those on this list as an alternative to Amazon? Share your ideas in the comments below!